Development Communication
Development communication is the process of deploying communication as a catalyst of social change aimed at improving the lives of the poor in sustainable ways. Since its inception, the field of Development Communication pertains to a process of strategic intervention through various forms of mass m
Development Communication
Development communication is the process of deploying communication as a catalyst of social change aimed at improving the lives of the poor in sustainable ways. Since its inception, the field of Development Communication pertains
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Development communication is the process of deploying communication as a catalyst of social change aimed at improving the lives of the poor in sustainable ways. Since its inception, the field of Development Communication pertains to a process of strategic intervention through various forms of mass media and interpersonal methods of socio-cultural engagement. The focus of Development Communication approaches has since shifted from a top down, government propaganda and aid agency jargon to strategies for deepening democracies, encouraging peoples’ participation and sharpening approaches for bottom-up decision making. These shifts emerged and the focus changed from a predominantly economic growth-driven model of development to a participatory model in which social and cultural factors play an important role. Development Communication today deals with concerns of inclusive growth in developing countries, where millions of people face abject poverty and deprivation. The subject area is as much about our understanding of development priorities as it is about communication needs for a better and less unequal world. In this unit, we shall discuss various pertinent issues relating to the concept of development communication and its potential as a tool for inclusive growth and empowerment.
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