B.A (Journalism) Semester 3

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Rajasthan Teacher Eligibility Test or Rajasthan Eligibility Examination for Teacher is conducted by Board of Secondary Education, Rajasthan

B.A (Journalism) Semester 3
Public Relations 1 Course Image
Public Relations 1

Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Its primary goals are to disseminate important company news or events, maintain a brand image, and put a positive spin on negative events to minimize their fallout. PR may occur in the form of a company press release, news conference, interviews with journalists, social media posting, or other venues. Every individual or entity operating in the public eye faces the spread of information about them or their practices to the public. While public relations is an industry unto itself, any attempt to portray oneself in a certain way to others can be considered a form of public relations.

Development Communication Course Image
Development Communication

Development communication is the process of deploying communication as a catalyst of social change aimed at improving the lives of the poor in sustainable ways. Since its inception, the field of Development Communication pertains to a process of strategic intervention through various forms of mass media and interpersonal methods of socio-cultural engagement. The focus of Development Communication approaches has since shifted from a top down, government propaganda and aid agency jargon to strategies for deepening democracies, encouraging peoples’ participation and sharpening approaches for bottom-up decision making. These shifts emerged and the focus changed from a predominantly economic growth-driven model of development to a participatory model in which social and cultural role.

New Media Technologies  Course Image
New Media Technologies

The new media technologies, sometimes known as Web 2.0, include a wide range of web-related communication tools such as blogs, wikis, online social networking, virtual worlds, and other social media platforms. The phrase "new media" refers to computational media that share material online and through computers.

Basic of Camera Light & Sound  Course Image
Basic of Camera Light & Sound

The function of the camera, lights and recorder are as follows: Camera – It is used for shooting the programme. It converts optical images captured by the lens to electrical signals. Lights – It helps in illuminating objects so that it is visible to the human eye and to the camera and thus on TV screens.

Media Management and Ethics Course Image
Media Management and Ethics

Media ethics promotes and defends values such as a universal respect for life and the rule of law and legality. Media Ethics defines and deals with ethical questions about how media should use texts and pictures provided by the citizens.

What You Will Get
  • Subject-Wise High Quality Lectures by Experts
  • Accompanying Content for Each Lecture
  • Lecture-Wise Multiple Choice Questions for Each Subject
About this Subject

Journalism has emerged as an extremely popular career option amongst millennial and Gen such as you. The common route to enter this field is often through a degree of journalism. This course not just enhances your chances of getting a ticket to the newsroom but can also be useful for other fields such as communications, marketing, education and entertainment. The course aims to nurture responsible and ethical media professionals by providing them with state-of-the-art in-house production studios and labs, PR agency, News Agency, Radio Station, as well as Newspaper and various Publications. Journalism requires a special bent of mind. The first requirement of journalism as a profession is a keen interest in current events or day to day happenings. A journalist must have original thinking in the face of events that take place from time to time. While studying this course, there are certain skills that you will gain. • Good writing skills • Communication skills and a knack for storytelling • Creativity and Thinking Out of the Box • Research ability and Critical Analysis • It also trains you to work under pressure and have a flexible and creative approach towards work. • The course also teaches you the importance of teamwork.

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Ethical Leadership Developing faith in our own systems is the biggest challenge that India faces. I stand by the ethics and morals, the values that Gyan Vihar has instilled in me.

Ms. Ayushi Sharma

(IRS)

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Leading one of the IT giant Infosys Limited. Gyan Vihar provided me the environment to be industry ready by learnings about industry demand, effective communication etc. It nurtured me to enter the industry where I am playing a leading role.

Mr. Manish Sharma

(Rajasthan Head, Infosys)

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Bonding For Life We all come from different families and atmospheres. But at Gyan Vihar, I found another home. You are given opportunities widen your perspective.

Mr. Sukhdeep Singh

(Samsung R&D, India)

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