B.A (Journalism) SEMESTER 2

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Rajasthan Teacher Eligibility Test or Rajasthan Eligibility Examination for Teacher is conducted by Board of Secondary Education, Rajasthan

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B.A (Journalism) SEMESTER 2

Mass Communication Meaning Definition

Mass communication process and concepts Mass Communication involves communication with the mass audiences and hence the name Mass Communication. When we are thinking, it is intra-personal communication, when there is face-to-face conversation between two people it is interpersonal communication, college lecture or speech would be an example of group communication, but there is another level of communication when we read newspapers, magazines, listen to Radio or watch TV. This would be called ‘Mass communication’ as the message is reached to the masses through different media.

Reporting Techniques Skills

Reports are written with much analysis. The purpose of report writing is essential to inform the reader about a topic, minus one’s opinion on the topic. It’s simply a portrayal of facts, as it is. Even if one gives inferences, solid analysis, charts, tables and data is provided. Mostly it is specified by the person who’s asked for the report whether they’d like your take or not if that is the case. In many cases, what’s required is your suggestions for a specific case after a factual report. That depends on why are you writing the report and who you are writing it for in the first place. Knowing your audience’s motive for asking for that report is very important as it sets the course of the facts focused in your report. You will know what we mean in further chapters where we actually explain this with examples. Write-up flows like – introduction, body, conclusion and summary. The layout is pretty crisp with a title page, numbered subheadings, clear bulleted points, recommendations, references, appendices, dates, and timings reported exactly sometimes, and so on. This format stays consistent throughout. All your facts and information presented in the report not only have to bias-free, but they also have to be a 100% correct. Proof-reading and fact-checking is always what you do as a thumb rule before submitting a report.

Editing and Principles of Layout and Design

Proximity" in layout design is a technique to show relevance between elements by consciously bringing those that are related to each other (like headings and associated paragraphs) closer in distance. The important thing here is to balance the proximity of elements. As a designer, you will need to learn to place the elements at enough of a distance that they do not make the user visually uncomfortable. However, it also needs to be close enough that they can easily understand that the elements belong together by association. This is a tricky thing to achieve, since the principle will be less effective if you move it closer or farther than necessary. The advantage of this layout is that you can group information and convey information while keeping the colour and design you need to the minimum. This can be applied not only to text, but also to images and photographs.

Communication Skills (CS) Second Semester

Communication is simply the act of transferring information from one place, person or group to another. Every communication involves (at least) one sender, a message and a recipient. This may sound simple, but communication is actually a very complex subject. The transmission of the message from sender to recipient can be affected by a huge range of things. These include our emotions, the cultural situation, the medium used to communicate, and even our location. The complexity is why good communication skills are considered so desirable by employers around the world: accurate, effective and unambiguous communication is actually extremely hard. As this definition makes clear, communication is more than simply the transmission of information. The term requires an element of success in transmitting or imparting a message, whether information, ideas, or emotions. A communication therefore has three parts: the sender, the message, and the recipient. The sender ‘encodes’ the message, usually in a mixture of words and non-verbal communication. It is transmitted in some way (for example, in speech or writing), and the recipient ‘decodes’ it. Of course, there may be more than one recipient, and the complexity of communication means that each one may receive a slightly different message. Two people may read very different things into the choice of words and/or body language. It is also possible that neither of them will have quite the same understanding as the sender.

What You Will Get

Subject-Wise High Quality Lectures by Experts
Accompanying Content for Each Lecture
Lecture-Wise Multiple Choice Questions for Each Subject

About this Subject

Journalism has emerged as an extremely popular career option amongst millennial and GenZ such as you. The common route to enter this field is often through a degree of journalism. This course not just enhances your chances of getting a ticket to the newsroom but can also be useful for other fields such as communications, marketing, education and entertainment. The course aims to nurture responsible and ethical media professionals by providing them with state-of-the-art in-house production studios and labs, PR agency, News Agency, Radio Station, as well as Newspaper and various Publications. Journalism requires a special bent of mind. The first requirement of journalism as a profession is a keen interest in current events or day to day happenings. A journalist must have original thinking in the face of events that take place from time to time. While studying this course, there are certain skills that you will gain. • Good writing skills • Communication skills and a knack for storytelling • Creativity and Thinking Out of the Box • Research ability and Critical Analysis • It also trains you to work under pressure and have a flexible and creative approach towards work. • The course also teaches you the importance of teamwork.

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Semester 4

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Semester 5

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Semester 6

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