Elective Marketing Management Third Semester

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Advertising is very much beneficial for the producers, traders, consumers and countries economy and that’s why it is in a great demand in global market and industries. Advertising is undoubtedly, unavoidable part of marketing without which the sale of a product or service it is almost not possible

MBA- Elective Marketing Management
1

Fundamentals of advertising

Fundamentals of advertising

2

Consumer Behaviour

Consumer Behaviour

3

Team Building and Leadership

Team building is the constant strive to enhance the relationships between employees and help them collaborate in the most effective way possible. And team leaders play a key role in this. Essentially, leaders are responsible for taking

4

Business Policy and Strategic Management

Business Policy offers guidelines for managers to take appropriate decisions. 2) Strategic Management is a means of putting a policy into effect within certain time limits. Business Policy is a general course of action with no defined time limits.

What You Will Get
  • Subject-Wise High Quality Lectures by Experts
  • Accompanying Content for Each Lecture
  • Lecture-Wise Multiple Choice Questions for Each Subject
About this Subject

Master of commerce (MBA) in marketing is a 3-year post graduation course that is mostly research based and focus on various aspects of marketing, marketing research, marketing management etc. MBA mainly focus on improving the theoretical knowledge of the students in commerce, however, with the introduction of marketing in MBA promote the overall developments of students. In this advanced technological time, business is expanding globally, so the companies are looking for the professional who have command on different aspects and have multiple skills. Skill related to influence the customer with the both knowledge i.e. subject knowledge as well as market knowledge and marketing concepts. Marketing is an action or business of promoting and selling products or services. This subject covers all marketing management aspects, including functional areas of marketing management like industrial marketing. Marketing research for the theoretical and practical perspective and marketing management, consumer behavior etc. The subject content emphasizes the study and application, rather than mere marketing. This helps the students to successful

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Instructor
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